Main Deliverables

of a TMM

Eric D. Schabell
JBoss Technology Evangelist
Westford, February 2015

Deliverables

  1. Easy, standard, targeted product demos
  2. Publishing
  3. Evangelize

Demos

Publish

Write

Write consistently on topic(s)...
Write often...
What you write, spread it far and wide...
But most of all write...

Targets

Pick weekly or monthly number...
You work every week, write it...
It's contact with your audience...

Social Media

Twitter, G+, LinkedIn, Chatter, FB product page
  • Push what you write... and what don't write...
  • Images, tags and links increase attention...
  • Push articles, later planet feed as 'ICYMI'

Targeting

Tags are your topics, own them!

Content tips

DZone, wide tech audience... (+2.5K reads)
Guest author with others...
Mailinglists generate content for you...
Online product workshop series...
Split articles into series... (video)

Evangelize

Events, lunch & learns, workshops, stickers

Summary

  1. Easy, standard, targeted product demos
  2. Publishing
  3. Evangelize